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What is the value of a digital ad impression that is …..delivered but never seen? Unable to reach its target audience? Served in the wrong geography? Displayed next to questionable content? Subject to fraudulent activity?
The Comscore vCE Charter Study – 12 leading U.S. advertisers – sought to answer these very questions and more! Comscore Co-Founder and CMO Linda Abraham and SVP Yon Nuta now present the full study results, as well as provide a thoughtful discussion of the study implications.