- 12. Oktober 2014

Comscore Mobile Metrix: Delivering Comprehensive Mobile Audience Measurement in Finland

Sprecher: Ben Martin, Principle Marketing Manager, Comscore Inc. & Seppo Roponen, Sales Manager Finland, Comscore Inc.

Herunterladen

With mobile accounting for a rapidly expanding share of digital media consumption, so is the Finnish market’s need for industry-leading measurement of smartphone and tablet audiences.

At this exclusive breakfast event in Helsinki, Comscore announced the official launch of Mobile Metrix® in Finland.

Mobile Metrix helps to answer the following questions:

  • What is the size and audience composition of mobile sites and apps?
  • How does mobile usage at various publishers break down between smartphones and tablets?
  • How do mobile audiences vary by operating system?
  • Which web sites / apps / content categories are growing fastest on mobile platforms?
  • How is your mobile web site or app performing vs. your competitors and vs. the market as a whole?