Today’s empowered shoppers are propelling retail change. To stay competitive, retailers must continually monitor customer preferences along the full path to purchase.
For the fourth year in a row, Comscore partnered with UPS to uncover consumers’ online shopping preferences and understand what services enhance the customer experience. Learn how you can offer a better, more seamless shopping experience across channels, ultimately resulting in satisfied customers and increased sales.
Here are just a few key findings from the study: