- 12. August 2015

The Impact of Brazil’s Economy and Politics on Social Media

In this presentation, Tania Yuki, CEO and Founder of Shareablee, presented the state of Social Networks in Brazil and how political and economic developments have impacted the behavior of Brazilians.

By examining the economic and political impacts on Social Media in Brazil, we reveal how content is consumed on Facebook, Twitter and other networks during the elections and other important events and how brands react.

Below are some of the main highlights from the presentation:

  • How the elections, lack of water and the Petrobras scandal affected Social Networks in Brazil during the first six months of the year.
  • Although the candidates have generated the most engagement during the elections, several news channels, brands and vehicles highlighted issues around that, engaging their audience.
  • The Aécio Neves slogan with #MudaBrasil hashtag generated more than 18,000 interactions and 22% above average retweets in October 2014.
  • Brands utilized news during water shortages to educate and inform, generating engagement with audiences