- 23. November 2015

The Value of a Digital Ad

Sprecher: Kimberley Hollis, Senior Sales Manager, Australia and New Zealand, Comscore, Inc.

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Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex, with much friction in the media planning and buying processes.

Fortunately, significant innovations in digital ad measurement are beginning to clean up the mess and promise to reduce this friction.
In this presentation, Comscore’s Kimberley Hollis addressed the key challenges preventing digital advertising from realising its full potential and what solutions are available in today’s market that can help determine the true value of a digital ad.

3 Takeaways:

  1. Understand how campaign delivery can drive advertising ROI
  2. Understand how brand/sales effect can drive advertising ROI
  3. Understand how to determine the true value of a digital ad