- 1. September 2016

Charting the Mobile Music Consumer

Devika Ghosh
Devika Ghosh
Senior Analyst, Syndicated Client Insights
Megan Leonhard
Megan Leonhard
Analyst, Syndicated Client Insights

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this September 2016 edition, the topic is the "Online Music Consumer".

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Key Takeaways

  • Music is reaching more people than ever with mobile dominating consumption since March 2014
  • Android Phones reach more music consumers while iOS devices drive engagement
  • Music Streaming Services (e.g. Spotify, Pandora, Soundcloud) drive app consumption in the music vertical
  • Millennial audiences are growing most on Spotify, Soundcloud, and Apple Music apps
  • 1/5 of adults subscribe to an online paid music service; they’re engaged with social media, affluent, and brand loyal
  • Paid Music Subscribers are more likely to subscribe to paid video streaming services