- 15. März 2016

Comscore on Programmatic

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During our Comscore on Programmatic event, Duncan Trigg, SVP of Advertising, discussed the potential that programmatic has on issues like fraud, viewability and brand safety and the relationship between all the players in the digital ecosystem.

Some key topics covered include:

  • When and how quickly programmatic will come into full fruition.
  • Is 100% Viewability achievable?
  • How programmatic will impact mobile.
  • What will help overcome the existing industry challenges around programmatic.