Online video industry is constantly evolving, so it also requires increasingly advanced metrics to a better understanding of the audiences. For this reason, Comscore has developed a new Streaming Tag that will allow that the measurement of their online videos via Video Metrix® can be comparable with TV metrics.
The benefits of the new Streaming Tag, include the capability of creating comparable metrics with TV and providing more relevant data like content vs ads.
If your site has the legacy Tag for Video Metrix®, it won’t contribute to any syndicated Comscore report starting January 1st 2017, so it is very important to upgrade to the new Streaming Tag. To learn more about how to continue monetizing your video audiences, contact us.
We invite you to watch the video and download the guide to better understand the process for the Comscore Streaming Tag.
If you have questions about the process of implementing the new tag, or if you already implemented it and want to make sure it works properly, please contact us here.