Nearly half of Brazilians now go online using multiple platforms. Clearly this has changed the way in which we live our media lives, so it’s not a wild assertion that it should also influence the ways in which media is planned, bought and sold.
In this webinar, besides showing interesting data about the growing path of multi-platform, Rogério Fogaça also explained how Comscore can help optimising multi-platform campaigns with an unduplicated view of audience scale, ad frequency and costs across devices.
Some key topics that were covered during the webinar: