Решения Comscore для прозрачности купли-продажи рекламы в Programmatic

During this session, Sergey Onishenko, Sales Director, Russia & CIS presents around the importance of trust within the programmatic environment and the tools available that Comscore can help with the industry to achieve this and improve programmatic ROI.

Key topics reviewed during this session:

During the presentation, Sergey Onishchenko, director of sales in Russia and the CIS, will speak about the importance of trust and transparency in the Programmatic, about solutions to Comscore, which will help it to provide, as well as help improve the performance Programmatic ROI.

• Validation of hits - the basis of transparency
• Key criteria for determining the quality of inventory - the visibility, IVT, brand safety
• The ability to purchase and sell of inventory in the Programmatic field, looking at parameters (% IVT, rating sites, visibility ranking, content categories, context matching the content of the pages and the interests of the audience, and others.

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