- 22. August 2016

Understanding Malaysia’s Online Audience in 2016

Sprecher: Joe Nguyen, Senior Vice President, Asia Pacific, Comscore, Inc.

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In this session, Joe Nguyen, Senior Vice President, Asia Pacific, Comscore revealed key insights into the Malaysia online audience.

Key takeaways from this presentation:

  • The desktop is not dead, but the landscape has changed.
  • It is now more vital than ever to understand what makes key user segments/demographics unique on each platform.
  • Video is leaning towards shorter-form content on desktop, and advertising saturation is increasing.
  • Multi-platform consumption presents new opportunities, but also new considerations for both content and advertising.
  • Comscore will report ethnicity as a new demographic variable in MMX and Video Metrix in Malaysia, effective with June 2016 data.