During our December 6 launch event for Plan Metrix Multi-Platform Powered by Vividata in Canada, Comscore and Vividata shared information about the new product and how it can benefit marketers.
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Plan Metrix Multi-Platform Powered by Vividata combines internet users’ online behaviour with their offline attitudes and interests, allowing marketers to generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across platforms for greater ROI.
Topics covered in the presentation include:
For more information on Comscore Plan Metrix Multi-Platform Powered by Vividata, please contact us.