Gaming is one of several categories that is seeing gains in users and activity since people have been 'locked down'.
It is a natural fit for physical social distancing, but plenty of community and social interaction. Although gaming has an attractive demographic, it has traditionally been more niche vs. mainstream. Is now the time for that to change? How can companies that traditionally haven't been active in the space get involved? The panel will discuss the changes they've seen in their communities since lock-down, differences they've seen in reactions to advertising/messaging (I think the lack of major changes here sets these communities apart from other categories), and what they've seen as the best approaches for companies to get involved.