12. August 2021

Report: The Premier League - State of Social and Home Kit Campaign Performance Index

Heading into the 2021-22 Premier League season, Shareablee has compiled its State of Social Report which provides everything you need to know about what's happening in the digital world of the Premier League.

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Which clubs are excelling in engaging their audiences? Which have successfully grown their following over the last 12 months? Which brands are benefiting most from sponsored content within their club partnerships? And which club had the most impactful home kit launch for the 2021-22 season?

All of these key points are answered within where we cover:

  • Top-line findings around content and actions Y/Y for the entire Premier League and member clubs
  • The Premier League's share of voice among other major European football leagues
  • The top clubs by actions in all of Europe
  • The biggest gainers in content and actions within the Premier League Top overall and branded content in the Premier League
  • Overall Power Rankings of Premier League Clubs
  • Shareablee Campaign Performance Index (CPI) for the Home Kit Launch across all Clubs