2020 brought to boiling point many accelerated behaviors - social media, content viewing, ecommerce to name a few, but also a mainstreaming of the idea that buying a product = buying meaning.
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Consumers have realized that it isn’t enough to simply state what they believe in and expect brands to take notice, if they don’t change how and what they buy. This was highlighted by brands that were supported throughout, and also experienced huge backlash around their responses to Covid-19 as well as the Black Lives Matter movement.
This Shareablee Fact Pack investigates what is really important to consumers when it comes to aligning their values with what they buy in the rapidly changing ecosystem of 2020.