TOKYO, JAPAN, June 30, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings on the Asia-Pacific market from its report “The State of the Global Internet with a Focus on Asia,” which will be presented via free Webcast from Singapore and Japan in July. During the past year, the Asia-Pacific Internet audience (at home and work locations among users age 15 and older) grew 14 percent to 319 million visitors in April 2008, outpacing the growth of all other worldwide regions. The strongest growth occurred in India, which surged 27 percent to more than 28 million Internet users, followed by China which grew 14 percent to more than 102 million visitors. Taiwan, Malaysia and New Zealand also achieved double-digit growth. Meanwhile, more developed Internet markets such as Japan (3 percent) and Singapore (4 percent) experienced modest gains.
Internet Audience Growth in the Asia-Pacific RegionApril 2008 vs. April 2007Total Asia-Pacific - Age 15+, Home and Work Locations*Source: Comscore World Metrix
Total Unique Visitors (000)
Apr-07
Apr-08
% Change
Asia Pacific
280,418
318,623
14
China
90,274
102,848
Japan
53,685
55,260
3
India
22,395
28,375
27
South Korea
26,323
25,652
-3
Australia
10,048
10,904
9
Taiwan
9,245
10,388
12
Malaysia
7,462
8,327
Hong Kong
3,525
3,718
5
Singapore
2,216
2,298
4
New Zealand
1,937
2,161
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
The presentation will include key insights on recent trends in Asia and other international markets that are shaping the global landscape of the Internet. Among these are the following:
“The State of the Global Internet with a Focus on Asia” will be presented in English on July 2 from Singapore and in Japanese on a soon-to-announced date in July from Japan. For more information and to register please see the information below.
English Language Webcast Live from Singapore
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com