Big Brother Gossip Spurs Traffic to Entertainment News Sites
Acquisition of Bebo Propels AOL to U.K.’s 6th Ranked Property
LONDON, U.K., July 29, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its June rankings of the largest and fastest-growing Internet properties and site categories in the U.K. based on data from the Comscore World Metrix audience measurement service.
June saw modest increases in the entertainment news, retail fragrances/cosmetics, retail jewelry/luxury goods/accessories, and careers services and development site categories. Channel4 was the fastest growing site in June, up 32 percent to 4.7 million unique visitors, driven by interest in this season’s Big Brother. AOL’s acquisition of Bebo.com propelled it to the number 6 ranking in the U.K. with 17.1 million visitors.
Top Gaining Site Categories for June 2008
Top 10 Gaining Site Categories by Number of U.K. Unique VisitorsJune 2008 vs. May 2008Total U.K., Age 15+ - Home and Work Locations*Source: Comscore World Metrix
Property
Total Unique Visitors (000)
May-2008
Jun-2008
% Change
Total Internet : Total Audience
34,489
34,860
1%
Entertainment - News
10,167
10,570
4%
Retail - Fragrances/Cosmetics
3,344
3,432
3%
Retail - Jewelry/Luxury Goods/Accessories
2,281
2,327
2%
Career Services and Development
10,197
10,334
Search/Navigation
32,057
32,257
Conversational Media
27,547
27,660
0%
Retail - Movies
6,963
6,984
Portals
32,380
32,421
Newspapers
14,731
14,741
Photos
17,636
17,635
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for June 2008
Top 10 Gaining Properties by Number of U.K. Unique Visitors*June 2008 vs. May 2008Total U.K., Age 15+ - Home and Work Locations**Source: Comscore World Metrix
Channel4
3,544
4,664
32%
John Lewis Partnership
2,119
2,416
14%
Guardian Media Group
3,793
4,305
First Choice Holidays PLC
3,939
4,246
8%
365 Media Group
2,299
2,462
7%
Facebook.com
15,195
16,132
6%
Virgin Media
4,910
5,159
5%
Reed Business Information
2,317
2,430
Jobcentreplus.gov.uk
2,729
2,845
Groupe Lagardere
2,353
2,452
*Ranking based on the top 100 U.K. properties in June 2008, excludes growth occurring from reallocation of site traffic, such as the inclusion of Bebo.com beneath the AOL LLC property.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for June 2008
Top 25 Properties by Number of U.K. Unique Visitors*June 2008 vs. May 2008Total U.K., Age 15+ - Home and Work Locations**Source: Comscore World Metrix
Jun-08 Rank
May-08 Rank
Total Unique Visitors (000) Jun-08
N/A
1
Google Sites
30,614
2
Microsoft Sites
28,212
3
eBay
21,093
4
Yahoo! Sites
20,801
5
BBC Sites
18,496
6
12
AOL LLC***
17,080
7
8
Wikipedia Sites
12,995
9
Ask Network
12,781
10
Amazon Sites
10,838
11
Fox Interactive Media
10,501
15
DMGT
9,856
13
14
Apple Inc.
9,738
Lycos Europe Sites
9,528
16
CNET Networks
8,386
17
Tesco Stores
7,185
18
Home Retail Group
6,901
20
Yellow Book Network
6,657
19
Sky Sites
6,518
22
News International
6,048
21
23
Expedia Inc
5,947
Moneysupermarket.com Financial Group
5,884
41
Gorilla Nation
5,433
24
Viacom Digital
5,416
25
27
Orange Sites
5,325
*Ranking based on the top 100 U.K. properties in June 2008.
*** Beginning with June 2008 Comscore data, the AOL LLC property now includes Bebo.com
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com