Apple.com Worldwide Sites Ranks as Top Retail Destination in Australia, Followed by Amazon and Coles Group
Sydney, Australia, January 27, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on traffic to top Retail sites in Australia during the 2009 holiday season. The study found that three out of five Australians online visited a Retail site in December, as traffic to the category reached its highest volume of the year with more than 8 million visitors during the month.
“December continues to be the heaviest month for visitation to retail sites as the holiday shopping season reaches its pinnacle,” said Will Hodgman, Comscore executive vice president for the Asia-Pacific region. “The online channel is an increasingly important component of retailers’ holiday strategies with a growing number of consumers turning to the Web for comparison shopping and purchasing convenience.”
Holiday Shopping Fuels Traffic Growth at Largest Online Retailers
More than 8 million Australians visited a Retail site in December 2009, representing a 3-percent increase versus year ago. The category was led by Apple.com Worldwide Sites with more than 3 million visitors, a 63-percent increase, fueled by continued growth at the Apple Store site which was visited by more than 1 million Australians. Amazon Sites followed as the second most visited retail destination with 2.5 million visitors, up 28 percent from the previous year. Coles Group Ltd., which includes Kmart.com.au, Target.com.au and Coles.com.au among other sites, ranked third with 1.3 million visitors (up 30 percent), followed by Woolworths Limited with 1.2 million visitors (up 48 percent).
Top 10 Retail Sites in Australia Based on Unique VisitorsDecember 2009 vs. December 2008Total Australia Internet Audience – Age 15+, Home & Work Locations*Source: Comscore World Metrix
Total Unique Visitors (000)
Dec-2008
Dec-2009
% Change
Total Internet : Total Audience
11,696
13,040
11
Retail
7,920
8,123
3
Apple.com Worldwide Sites
1,873
3,050
63
Amazon Sites
1,994
2,544
28
Coles Group Ltd
1,005
1,304
30
Woolworths Limited
817
1,210
48
Shopping.com Sites
971
1,036
7
GETPRICE.COM.AU
381
652
71
MYSHOPPING.COM.AU
281
475
69
DEALSDIRECT.COM.AU
457
452
-1
Dell
284
448
58
AmericanGreetings Property
445
443
0
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 10 Retail Subcategories
Computer Hardware ranked as the most-visited Retail subcategory in December with nearly 4 million visitors led by traffic to Apple sites. Comparison Shopping sites followed with 2.7 million visitors, up 16 percent from the previous year, as Web users sought product information and holiday deals. Shopping.com Sites led the Comparison Shopping category in visitation, with significant growth experienced at both GetPrice.com.au and MyShopping.com.au. Other subcategories to see substantial increases in visitation included Computer Software (up 46 percent), Apparel (up 41 percent), Department Stores (up 30 percent) and Consumer Electronics (up 28 percent).
Top 10 Retail Subcategories in Australia Based on Unique VisitorsDecember 2009 vs. December 2008Total Australia Internet Audience – Age 15+, Home & Work Locations*Source: Comscore World Metrix
Computer Hardware
4,384
3,926
-10
Comparison Shopping
2,305
2,665
16
Computer Software
1,100
1,604
46
Apparel
1,064
1,500
41
Department Stores
1,090
1,411
Consumer Electronics
1,088
1,394
Tickets
974
862
-11
Flowers/Gifts/Greetings
759
766
1
Sports/Outdoor
609
736
21
Retail - Food
438
582
33
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Contact:Sarah RadwanickDirector, Regional Product MarketingComscore, Inc. +44 (0) 20 7099 1784worldpress@comscore.com