Die mobile Bedürfnispyramide
Mobile's Hierarchy of Needs
Why Marketers Need to Know About Advanced Currencies
Advanced currencies are a relatively new phenomenon, allowing television advertisers to identify audiences by moving beyond a standard age and sex demography to focus on consumer targets.
Werden Apps die neue Einkaufsstraße deutscher Konsumenten?
2016 Global Digital Future in Focus
As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement
The merger of media measurement houses Comscore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers.
Comscore Vision
2015 Europe Digital Future in Focus
Time spent online by the numbers
Frankreich vs. Deutschland: Multi-Plattform-Nutzung im direkten Vergleich
Lessons Learned in Digital Advertising
Lessons Learned im Online Werbemarkt
Comscore Breakfast Event: MMX Multi-Platform
Highlights from Argentina Digital Future in Focus
Top Themen im Bereich Digitale Analysen
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting
2013 Future in Focus Digitales Deutschland Webinar
2013 Future in Focus - Digitales Deutschland