Comscore Campaign Ratings Improves Demographic Targeting Through In-flight Cross Platform Campaign Metrics

Andy Priest
Andy Priest
Go-To-Market Intern
Comscore
Comscore Empowers Bourbon Distillery to Improve Demographic Targeting Through Access to In-Flight Cross-Platform Campaign Metrics

An international bourbon distillery seeks to measure how their current campaign has reached certain age and gender demographics to better understand how the target market is being served. CCR provides robust in-flight metrics across all platforms and extended demographics allowing the distillery to capture a full picture of their current campaign. Take a look at how CCR was used to identify which cohorts were over or underperforming.

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The Scenario

An International Bourbon Distillery wants to see how their most recent campaign has reached certain target demographics and how to improve targeting in future campaigns.

The Solution

Comscore Campaign Ratings (CCR) serves as a trusted source of currency for proving out LDA compliance. With in-flight monitoring of key metrics such as deduplicated reach against LDA compliant audiences across device types and media partners, CCR empowers advertisers to effectively measure and optimize campaign reach.

Number 1

Implement CCR using Comscore’s intuitive digital tag to capture valuable metrics across age, gender and individual platforms.

Number 2

Measure the campaign in flight to analyze reach amongst various age groups across male and female demographics, bringing clarity to over and underrepresented demographic segments for the distillery’s product offerings.

Number 3

Optimize audience targeting strategies to shift media budgets to expand reach to men A45+, boosting overall campaign effectiveness and reach within the market.

The Results

CCR measurement provided the client with detailed in-flight campaign metrics enabling them to pinpoint the demographic segments where they were over- or under-performing. This insight revealed an opportunity to shift media budgets to expand reach to men A45+, boosting overall campaign effectiveness

Male

Female
Exposed Audiences by Demographic Segment