Posts mentioning Paris Fashion Week 2022 generated over 39 million actions and 152 million video views across Facebook, Instagram, Twitter, and TikTok from September 26th – October 3rd. The conversation featured posts from magazines, media companies, influencers, designers, models, and more.
The biggest day for social engagement was September 30th, which was notably when the Coperni show featured Bella Hadid with a spray-painted dress, creating several viral video moments.
Some of the top pages posting about Paris Fashion Week 2022 included:
As with most events on social media, influencers drove a large portion of the conversation, racking up over 12.8 million actions and 9.2 million video views. Most of that engagement (about 95%) happened on Instagram and TikTok.
Source: Comscore Social Powered by Shareablee, Facebook, Instagram, Twitter, TikTok, September 26-October 3, 2022
Top Global Influencers by Engagement on Paris Fashion Week 2022 posts: Instagram
Name
Actions
1
Doja Cat
1.3m
2
Negin Mirsalehi
845k
3
Aespa
835k
4
Mai Omar
826k
5
Salma Hayek
724k
6
Chiara Ferragni
702k
7
Victoria Beckham
531k
8
Ariel Tatum
368k
9
Valeria Lipovetsky
364k
10
Bretman Rock
306k
Source: Comscore Social Powered by Shareablee, Influencers – All, Instagram, September 26-October 3, 2022
Top Global Influencers by Engagement on Paris Fashion Week 2022 posts: TikTok
Video Views
2.4m
Fabiola Baglieri
1.7m
Chriselle Lim
1.1m
Monica Calcagni
906k
574k
Bree Runway
Lisa Rinna
299k
Janet Jackson
277k
Coco Rocha
222k
Larissa Manoela
63k
Source: Comscore Social Powered by Shareablee, Influencers – All, TikTok, September 26-October 3, 2022
Even without specifically mentioning the event, there were spikes in engagement on social media for luxury apparel brands as well as fashion publications during Paris Fashion Week. These pages do especially well on Instagram, where they can feature the visual fashion medium.
Top Global Luxury Apparel Brands by engagement during Paris Fashion Week 2022 across Facebook, Instagram, & Twitter
3.2m
Dior
2.2m
Gucci
1.6m
Balenciaga
1.2m
Louis Vuitton
970k
Versace
891k
Burberry
733k
Balmain
528k
CHANEL
507k
Valentino
501k
Source: Comscore Social Powered by Shareablee, US**** Retail - Apparel & Accessories - Apparel – Luxury, FR**** Retail - Apparel & Accessories - Apparel – Luxury, UK**** Retail - Apparel & Accessories - Apparel – Luxury, IT**** Retail - Apparel & Accessories - Apparel – Luxury, Facebook, Instagram, Twitter, September 19-October 3, 2022
Vogue
9.8m
Vogue Paris
2.8m
Vogue Italia
895k
Vogue Runway
British Vogue
779k
i-D Magazine
657k
Vanity Fair Italia
553k
Paper Magazine
473k
Vogue España
464k
Women’s Wear Daily
408k
Source: Comscore Social Powered by Shareablee, US*** Publishing - Publications & Websites - Fashion/Style, FR*** Publishing - Publications & Websites - Fashion/Style, UK*** Publishing - Publications & Websites - Fashion/Style, IT*** Publishing - Publications & Websites - Fashion/Style, ES*** Publishing - Publications & Websites - Fashion/Style, Facebook, Instagram, Twitter, September 19-October 3, 2022
If you’d like to learn more about Paris Fashion Week 2022 or how your brand fared on social media, get in touch with our experts here.
*All data as of October 4th, 2022