Strikes Drive Traffic to Transport Sites
Several Retail Sites Show Early Seasonal Growth Spurt
LONDON, U.K., NOVEMBER 27, 2007 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report ranking the most visited and fastest growing Internet properties in France for October, based on data from the Comscore World Metrix audience measurement service.
Top 10 Properties for October
Google was the most visited property in France, with 19.2 million unique visitors age 15 or older, reaching 69 percent of the total French Internet audience. It was followed by Microsoft Sites which attracted 17.7 million unique visitors, a 64 percent reach. The fastest growing of the top ten properties was multi-channel retailer, Groupe PPR, owner of sites such as Laredoute.fr and Fnac.com. The property grew 10 percent from September, attracting 9.7 million unique visitors in October, a reach of 35 percent of the Internet users in France.
Top 10 French Online PropertiesRanked by French Unique VisitorsOctober 2007 vs. September 2007Total France, Age 15+ - Home and Work Locations*Source: Comscore World Metrix
Property
Total Unique Visitors (000)
% Reach
Sep 2007
Oct 2007
% Change
Total French Internet Audience
27,260
27,756
2
100
Google Sites
18,900
19,239
69
Microsoft Sites
17,278
17,660
64
France Telecom
14,360
14,690
53
Iliad/Free.fr Sites
12,571
12,882
46
Groupe Pages Jaunes
11,247
11,506
41
eBay
11,561
11,389
-1
Yahoo! Sites
10,885
11,000
1
40
Wikipedia Sites
9,282
9,957
7
36
Groupe PPR
8,791
9,663
10
35
Skyrock Network
9,492
9,614
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
The transport and utility sector strikes, which have now caused most rail travel throughout France to be cancelled, sparked an upsurge in traffic to French transport sites when the strikes began in October. RATP Sites grew 33 percent to 2.2 million unique visitors, while the official site of France’s state owned rail operator, SNCF, grew 22 percent to 5.8 million, as commuters flocked online to find information on affected routes.
“The recent round of strikes, particularly in the transport sector, has had a significant impact on French Internet usage,” said Delphine Gatignol, Comscore’s Business Development Manager for France. “More than one million additional commuters visited the SNCF web site in October than in the previous month. Since the disruptions created by the strikes actually increased in November, making it difficult for commuters to get to work, it will be very interesting to see if we observe an increase in ‘telecommuting via the Internet’ in the November Comscore data.”
Top 10 Gaining Properties for October
Many retail sites enjoyed strong growth in October. The fastest growing site in France was Luis Vuitton’s website, LVMH Sites, where traffic increased by 58 percent to 1.8 million unique visitors. The largest of the fastest growing properties was another multi-channel retailer, Groupe Lagardere. The property, which owns sites such as Elle.fr and Virginmega.fr, enjoyed a 22 percent increase in traffic in October to reach 7.9 million unique visitors.
Online retail pure play, Amazon Sites, grew 25 percent to 5.2 million unique visitors, while Arcandor AG increased 21 percent to 1.7 million, thanks in large part to increased traffic to its online catalogue specialist, Quelle.fr.
Top 10 French Gaining PropertiesRanked by Percentage Change in French Unique VisitorsOctober 2007 vs. September 2007Total France, Age 15+ - Home and Work Locations*Source: Comscore World Metrix
LVMH Sites
1,151
1,818
58
RATP Sites
1,643
2,181
33
Amazon Sites
4,187
5,213
25
Groupe LDLC.com
2,246
2,761
23
Le Monde Sites
2,690
3,302
SNCF
4,729
5,792
22
Groupe Lagardere
6,439
7,885
Arcandor AG
1,399
1,696
21
FUTURA-SCIENCES.COM
2,113
2,546
20
Vueling Airlines
1,892
2,268
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com