Worldwide Visitation to Hubert Burda Media up 145 percent from Year Ago
More than 60 percent of Visitors to RTL Group Sites Originates from Outside of Germany
LONDON, U.K., February 12, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of worldwide traffic to the online properties of traditional German media brands, based on data from the Comscore World Metrix audience measurement service. The study revealed that international visitors contributed more than 30 percent of the total online audiences for RTL Group Sites, Spiegel.de, ProSiebenSat1 Sites, and ARD.de.
Of the sites included in the study, RTL Group Sites had the highest proportion of international visitors, with 63 percent of its 14.8 million visitors originating from outside of Germany. Spiegel.de attracted 32 percent of its audience internationally, while ProsiebenSat1 Sites and ARD.de both drew 30 percent of their respective audiences from outside Germany. Only two of the ten sites studied, SuedDeutsche.de (23 percent) and FAZ.net Sites (24 percent), had less than a quarter of their traffic originate internationally.
International Visitor Composition of Selected Leading German Traditional Media BrandsRanked by Total German Unique Visitors (000)December 2007Age 15+ Home and Work Locations*Source: Comscore World Metrix
Property
Total German Unique Visitors (000)
Total Worldwide
Unique Visitors
(000)
International as % of Worldwide Traffic**
ProSiebenSat1 Sites
11,775
16,897
30%
Axel Springer Verlag
5,559
7,614
27%
RTL Group Sites
5,520
14,804
63%
Hubert Burda Media
3,985
5,352
26%
Spiegel.de
3,037
4,480
32%
Stern.de
2,400
3,372
29%
SuedDeutsche.de
1,501
1,946
23%
zdf.de
1,291
1,754
FAZ.net
1,248
1,647
24%
ARD.de
1,077
1,532
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
** International traffic defined as online visitation originating from outside of Germany.
“The Internet is a truly global medium, allowing consumers to easily access content from anywhere in the world,” said Bob Ivins, EVP of European Markets for Comscore. “News is a category with large, global brands. It is critical for key national news sources to build their international traffic in order to assure their fair share of consumers of news interested in their country. That most German media brands are attracting more than a quarter of their respective audiences from abroad suggests they are already successful at doing this..”
German TV media brands ProSiebenSat1 Sites and RTL Group Sites experienced growth in their online audiences during the past year. ProSiebenSat1 Sites, the largest property in the study, gained 39 percent versus year ago to reach nearly 16.9 million worldwide unique visitors in December 2007, while RTL Group Sites grew 6 percent to 14.8 million.
There were also significant increases in traffic to the online properties of traditional print media brands. Driven in large part by increased traffic to national newspaper site Welt.de, Axel Springer Verlag grew 34 percent to 7.6 million visitors. Meanwhile, Hubert Burda Media grew 145 percent to 5.4 million visitors, SuedDeutsche.de jumped 58 percent to 1.9 million visitors, Stern.de grew 39 percent to 3.4 million visitors and Spiegel.de was up 19 percent to 4.5 million visitors.
Visitation to Selected Leading German Traditional Media Brand SitesRanked by Total Worldwide Unique Visitors (000)*Total Worldwide Age 15+ Home and Work Locations*December 2007 vs. December 2006Source: Comscore World Metrix
Total Unique Visitors (000)
Dec-2006
Dec-2007
% Change
Total Worldwide Internet Audience
740,984
815,797
10
12,165
39
13,933
6
5,676
34
2,186
145
3,758
19
2,433
1,230
58
2,512
-30
0
1,536
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com