What

Comscore Executive Chairman and co-Founder Gian Fulgoni will be moderating a panel discussion called, “Online is the New Primetime, as part of Re: Think 2008, the 54th Annual ARF Convention & Expo. During the two-hour public session, leading industry experts will share the latest insights into the migration of ads online, while discussing the challenges and opportunities advertisers are facing as they re-invent the way they reach customers through the online channel.

The session is free and open to media, even those not registered for the ARF conference. To gain admission, please visit http://www.comscore.com/request/Online_New_Primetime.asp so you can download the event ticket. Print and fill out the form and bring it with you to the ARF registration area. Please also RSVP by replying to avollman@comscore.com.

Who

Moderator:

• Gian Fulgoni, Executive Chairman and co-Founder, Comscore, Inc.

Panelists:

• Peter Daboll, Chief of Insights, Yahoo!
• Lee Doyle, CEO, Mediaedge: cia North America
• Ash ElDifrawi, Chief Marketing Officer, Netshops
• Stephen Kim, Global Marketing Director, Microsoft Digital
• Ted McConnell, Director, Interactive Marketing and Innovation, P&G

Where

New York Marriott Marquis

8th floor, Manhattan Ballroom

1535 Broadway

New York, NY 10036

When

Monday, March 31, 2008 from 3 to 5 pm ET