Valentine’s Day Drives Traffic to Flowers, Gifts & Greetings Sites
New Firefox Browser Helps Mozilla Organisation Grow to More than 4 Million Visitors
PARIS,FRANCE, April 2, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its February rankings of the largest and fastest-growing Internet properties and site categories in France based on data from the Comscore World Metrix audience measurement service.
Online visitation figures traditionally dip slightly in February, since the shortness of the month means that there are fewer days on which visits can be recorded. Nonetheless, Valentine’s Day helped drive traffic to the flowers/gifts/and greetings category, which grew by 20 percent from January to 3.4 million visitors in February. Gains were also experienced in the hotels & resorts, real estate and career resources categories.
Uptake of its new Firefox Internet browser saw traffic to the Mozilla Organisation increase 79 percent to 4.5 million visitors, while the Euro Million Lottery draw caused traffic to Francaise des Jeux to grow 35 percent to 2.2 million visitors.
Top Gaining Site Categories for February 2008
Top 10 Gaining Site Categories by Number of French Unique VisitorsFebruary 2008 vs. January 2008Total France – Age 15+, Home and Work Locations*Source: Comscore World Metrix
Site Category
Total Unique Visitors (000)
Jan-08
Feb-08
% Change
Total Internet : Total Audience
29,232
29,419
1%
Flowers/Gifts/Greetings
2,857
3,441
20%
Hotels/Resorts
3,865
4,464
15%
Real Estate
4,488
4,806
7%
Career Resources
2,204
2,336
6%
Online Gaming
9,135
9,574
5%
Automotive - Resources
7,960
8,292
4%
Online Gambling
6,874
7,141
Government
9,495
9,857
Travel - Information
11,057
11,475
Kids
3,771
3,912
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for February 2008
Top 10 Gaining Properties by Number ofFrench Unique Visitors*February 2008 vs. January 2008Total France– Age 15+, Home and Work Locations**Source: Comscore World Metrix
Property
The Mozilla Organization
2,489
4,459
79%
Francaise des Jeux
1,634
2,200
35%
BNP Paribas
2,847
3,602
27%
Lastminute.com Sites
1,697
2,107
24%
UNBLOG.FR
1,789
2,024
13%
JFG Networks
5,022
5,676
Fotovista Group
3,401
3,775
11%
Expedia Inc
1,824
1,974
8%
Groupe Amaury
3,051
3,301
Ask Network
1,876
2,021
*Ranking based on the top 100 French properties in February 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for February 2008
Top 25 Properties by Number of French Unique Visitors*February 2008 vs. January 2008Total France – Age 15+, Home and Work Locations**Source: Comscore World Metrix
Feb-08 Rank
Jan-08 Rank
Total Unique Visitors (000) Feb-08
N/A
1
Google Sites
21,483
2
Microsoft Sites
19,193
3
Orange Sites
15,026
4
Iliad/Free.fr Sites
12,873
5
eBay
11,748
6
Groupe Pages Jaunes
11,637
7
Yahoo! Sites
11,633
8
9
Skyrock Network
10,986
Groupe PPR
10,546
10
Wikipedia Sites
10,152
11
DAILYMOTION.COM
9,418
12
13
Groupe PriceMinister
8,446
15
AOL LLC
8,204
14
NextRadio TV
8,061
Benchmark Group
7,880
16
18
Groupe Lagardere
7,725
17
Groupe Doctissimo
7,695
Lycos Europe Sites
7,544
19
20
COMMENTCAMARCHE.NET
6,806
21
Groupe TF1
6,788
Bestofmedia Group
6,705
22
auFeminin.com Network
6,336
23
AlloCine Sites
6,099
24
25
Groupe Spir Communication
6,089
Groupe Hi-Media
5,964
*Ranking based on the top 100French properties in February 2008.
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com