RESTON, VA, April 15, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. March 2008 saw Americans conduct 10.8 billion core searches, representing a 9-percent increase versus February.
March 2008 U.S. Core Search Rankings
In March, Google Sites extended its share of core searches to 59.8 percent, up from 59.2 percent the previous month. Yahoo! Sites ranked second with 21.3 percent, followed by Microsoft Sites (9.4 percent), AOL LLC (4.8 percent), and Ask Network (4.7 percent).
Comscore Core Search Report*March 2008 vs. February 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Core Search Entity
Share of Searches (%)
Feb-08
Mar-08
Point Change
Mar-08 vs. Feb-08
Total Core Search
100.0%
0.0
Google Sites
59.2%
59.8%
0.6
Yahoo! Sites
21.6%
21.3%
-0.3
Microsoft Sites
9.6%
9.4%
-0.2
AOL LLC
4.9%
4.8%
-0.1
Ask Network
4.6%
4.7%
0.1
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 10.8 billion searches at the core search engines, representing a 9-percent gain versus February. Each of the five core search engines experienced search query gains during the month. Google Sites saw more than 6.4 billion core searches, followed by Yahoo! Sites with 2.3 billion, and Microsoft Sites with 1 billion.
Search Queries (MM)
Percent Change
9,882
10,771
9%
5,855
6,438
10%
2,136
2,296
7%
953
1,012
6%
488
521
450
503
12%
March U.S. Expanded Search Rankings
In the March 2008 analysis of the Top 50 properties where search activity is observed, Google Sites led with 8.3 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (more than 1 billion), and AOL LLC (891 million).
Comscore Expanded Search Query ReportMarch 2008 vs. February 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Expanded Search Entity
Total Expanded Search
13,806
15,088
7,390
8,267
Google
5,917
6,531
YouTube/All Other
1,473
1,736
18%
2,262
2,391
Yahoo!
2,234
2,359
All Other
28
32
14%
984
1,054
MSN-Windows Live
952
1,019
Microsoft/All Other
35
864
891
3%
AOL
493
527
MapQuest/All Other
371
364
-2%
452
506
Ask.com
283
316
MyWebSearch.com/ All Other
169
190
eBay
480
474
-1%
Fox Interactive Media
337
377
MySpace
330
368
7
9
29%
Craigslist.org
239
277
16%
Amazon Sites
139
149
Facebook.com
103
107
4%
To request more information on Comscore qSearch 2.0, please visit http://www.comscore.com/contact
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com