RESTON, VA, July 18, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. In June 2008, Americans conducted 11.5 billion core searches, representing a 7-percent gain versus May.
June 2008 U.S. Core Search Rankings
In June, Google Sites retained its lead in the U.S. core search market capturing 61.5 percent of the searches conducted, down slightly from 61.8 percent in May. Google was followed by Yahoo! Sites (20.9 percent, up from 20.6 percent in May), Microsoft Sites (9.2 percent, up from 8.5 percent in May), Ask Network (4.3 percent), and AOL LLC (4.1 percent).
Comscore Core Search Report*June 2008 vs. May 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Core Search Entity
Share of Searches (%)
May-08
Jun-08
Point Change
Jun-08 vs. May-08
Total Core Search
100.0%
0.0
Google Sites
61.8%
61.5%
-0.3
Yahoo! Sites
20.6%
20.9%
0.3
Microsoft Sites
8.5%
9.2%
0.7
Ask Network
4.5%
4.3%
-0.2
AOL LLC
4.1%
-0.4
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 11.5 billion searches at the core search engines, representing a 7-percent increase versus May. Google Sites handled more than 7 billion core searches (up 6 percent from May), followed by Yahoo! Sites with 2.4 billion (up 9 percent), and Microsoft Sites with more than 1 billion (up 15 percent).
Search Queries (MM)
Percent Change
10,777
11,541
7%
6,664
7,096
6%
2,221
2,416
9%
920
1,056
15%
486
501
3%
471
-3%
June U.S. Expanded Search Rankings
In the Comscore June 2008 analysis of the top properties where search activity is observed, Google Sites led with 9.6 billion searches, a 9-percent increase versus May. Yahoo! Sites ranked second with 2.6 billion searches (up 8 percent from May), followed by Microsoft Sites with 1.1 billion (up 14 percent) and AOL LLC with 792 million.
Comscore Expanded Search Query ReportJune 2008 vs. May 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Expanded Search Entity
Total Expanded Search
15,463
16,668
8%
8,838
9,601
Google
6,814
7,277
YouTube/All Other
2,024
2,324
2,387
2,570
Yahoo!
2,352
2,530
All Other
35
40
14%
963
1,102
MSN-Windows Live
932
1,069
Microsoft/All Other
31
33
831
792
-5%
AOL Search Network
456
430
-6%
MapQuest/All Other
375
362
489
506
Ask.com
321
341
MyWebSearch.com/ All Other
168
165
-2%
Fox Interactive Media
402
457
MySpace
395
448
13%
7
9
29%
eBay
449
444
-1%
Craigslist.org
314
342
Facebook.com
121
157
30%
Amazon Sites
141
152
To request more information on Comscore qSearch 2.0, please visit http://www.comscore.com/contact
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com