Google Sites Captures 51 Percent of Online Video Market Share as 1.7 Billion Videos are Viewed on YouTube.com
LONDON, U.K., February 16, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service, indicating that 28.5 million German Internet users viewed a video online in December 2008, up 10 percent versus the previous year.
Google Sites Most Popular Online Video Destination in Germany
Driven by the popularity of YouTube.com (which accounted for 98 percent of all videos viewed on the property), Google Sites grew 48 percent versus a year ago to further solidify its position as the leading online video viewing property in Germany, attracting 19.4 million viewers in December 2008.
Universal Music Group ranked second with 8.6 million viewers (up 19 percent), followed by two German properties, ProSiebenSat1 Sites and RTL Group Sites, which attracted 6.5 and 4.1 million viewers respectively. Megavideo.com had the fastest rate of growth among the top ten video properties, growing 1,183 percent to 2.1 million viewers in December.
Top German Online Video Properties Ranked by Total Unique Viewers (000)*December 2008 vs. December 2007Total Germany – Age 15+, Home & Work Locations**Source: Comscore Video Metrix
Property
Dec-2007
Dec-2008
% Change
Total Internet : Total Audience
25,955
28,516
10%
Google Sites
13,086
19,379
48%
Universal Music Group
7,160
8,552
19%
ProSiebenSat1 Sites
4,759
6,508
37%
RTL Group Sites
1,568
4,076
160%
Microsoft Sites
1,292
2,462
91%
Fox Interactive Media
2,447
2,229
-9%
Megavideo.com
161
2,068
1,183%
Warner Music
545
1,837
237%
Axel Springer AG
N/A
1,569
Yahoo! Sites
1,269
1,519
20%
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
German Video Viewers Watched Four Videos per Day in December 2008
Germany’s 28.5 million online video viewers watched a total of 3.4 billion videos in December 2008, an average of 118.8 videos per viewer, or approximately four videos per day. Google Sites led the pack with 51 percent of all videos viewed, followed by ProSiebenSat1 Sites (1.9 percent) Universal Music Group (1.7 percent), and RTL Group Sites (1.0 percent).
Top German Online Video Properties Ranked by Total Videos Viewed*December 2008Total Germany – Age 15+, Home & Work Locations**Source: Comscore Video Metrix
Videos (000)
Share of Videos (%)
Videos per Viewer
3,388,086
100.0%
118.8
1,711,577
50.5%
88.3
62,827
1.9%
9.7
55,950
1.7%
6.5
34,414
1.0%
8.4
31,154
0.9%
15.1
14,641
0.4%
5.9
12,169
8.0
Sport1 online
11,963
33.6
Dailymotion.com
10,500
0.3%
8.6
Viacom Digital
8,426
0.2%
7.0
Other notable findings from December 2008 include:
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com