Turkey has 7th Largest and Most Engaged Online Audience in Europe
Internet Users in Turkey Spend More Time Online and Consume More Pages than Users in Other European Countries
London, U.K., May 27, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its first report examining the online behavior of Internet users in Turkey, based on data from the Comscore World Metrix audience measurement service. In April 2009, more than 17 million people in Turkey age 15 and older accessed the Internet from a home or work location, consuming an average 3,044 pages per visitor.
Seventh Largest Online Population in Europe
Of the 17 European countries individually reported by Comscore, Germany’s online audience was the largest with 40 million visitors in April 2009, followed by the U.K. (36.8 million visitors), and France (36.3 million visitors). The Internet audience in Turkey was the seventh largest with 17.8 million visitors, making it the second largest country in Eastern Europe behind Russia (31.3 million visitors). Internet users in Turkey were also found to be the most engaged users in Europe, spending an average 32 hours and viewing an average 3,044 pages of content per month.
Total Internet Users by Country*
April 2009
Total Europe, Age 15+ - Home & Work Locations
Source: Comscore World Metrix
Country
Total Unique Visitors (000)
Average Hours per Visitor
Average Pages per Visitor
Germany
40,000
22
2,601
United Kingdom
36,820
29
2,482
France
36,348
28
2,971
Russia
31,303
15
2,228
Italy
21,230
19
1,790
Spain
18,636
25
2,398
Turkey
17,762
32
3,044
Netherlands
12,009
2,712
Sweden
5,671
Belgium
5,470
2,032
Switzerland
4,439
20
2,011
Austria
4,403
14
1,562
Portugal
3,774
1,725
Denmark
3,429
18
1,890
Finland
3,174
26
2,777
Norway
3,007
21
1,921
Ireland
1,749
17
1,641
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. Comscore estimates the size of Turkey’s extended online universe, which includes all access points and those under the age of 15, to be 26,751,449.
“The online population of Turkey far surpasses the rest of Europe in terms of time spent and content consumed per person,” said Mike Read, SVP and managing director, Comscore Europe. “Much of this heavy engagement is driven by usage of social networking and entertainment media sites, which maintain users’ attention for extended periods of time. There are certainly excellent digital marketing and advertising opportunities in reaching these 17 million Internet users who are so engaged with the medium.”
Top 15 Internet Properties in Turkey
Google Sites ranked as the largest property in Turkey with more than 16 million visitors in April 2009, a reach of 90 percent of the total online population. Microsoft Sites ranked second with 15.5 million, followed by social networking site Facebook.com (12.8 million visitors) and DOL (10.1 million visitors), owner of Turkish-based entertainment and sports sites Ekolay and Fanatik.
Top 15 Internet Properties in Turkey*
Ranked by Total Unique Visitors (000)
Total Turkey, Age 15+ - Home & Work Locations
April-2009
Source: Comscore World Metr
Property
% Reach
Total Internet Audience: Turkey
100%
Google Sites
16,003
90%
Microsoft Sites
15,516
87%
Facebook.com
12,770
72%
DOL
10,055
57%
Milliyet.com.tr
8,579
48%
Blogcu.com
8,285
47%
Mynet A.S.
7,852
44%
AOL LLC
7,577
43%
Hurriyet
6,835
38%
Yahoo! Sites
6,549
37%
Wikimedia Foundation Sites
6,516
Izlesene.com
5,431
31%
FRMTR.COM
4,413
25%
Gittigidiyor.com
4,346
24%
RapidShare AG
4,334
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. Comscore estimates the size of Turkey’s extended online universe to be 26,751,449.
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/companyinfo
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com