Comscore to Host Webinar: State of the Internet with a Focus on Asia Pacific on July 13
Singapore, July 12, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its May 2010 ranking of the top online properties in the Asia-Pacific region based on data from its Comscore MMX service. Google Sites led as the most-visited property in the region reaching 55 percent of the online population, while Tencent led in engagement with visitors averaging 6.5 hours at the property during the month. The report also examined the top destinations across 13 individual countries in the Asia-Pacific region, revealing various brand preference across markets. These and other relevant findings will be presented in the Comscore live complimentary webinar, State of the Internet with a Focus on Asia Pacific on Tuesday, July 13. Details on the webinar and registration can be found below.
“Home to nearly half of the world’s online population, the Asia-Pacific region represents a wealth of opportunity for both local and global brands in the digital media space,” said Will Hodgman, Comscore executive vice president for the Asia-Pacific region. “With an average Internet user in the region spending nearly 17 hours a month online, brands not currently using this channel are missing a significant opportunity to reach and engage audiences. For most brands, having an online presence is no longer optional, it’s a marketing necessity.”
Google Sites Tops List as Most-Visited Property in Asia Pacific
In May 2010, Google Sites ranked as the most-visited property in the Asia-Pacific region, reaching 270 million unique visitors during the month, followed by Microsoft Sites with 218.5 million visitors and Yahoo! Sites with 205 million visitors. Baidu.com Inc. and Tencent Inc. secured the fourth and fifth most-visited positions with 177 million visitors and 174 million visitors, respectively.
In terms of engagement among the top 20 most-visited properties, Tencent Inc. ranked as the most-engaging property with visitors averaging 6.5 hours on the site during the month, consuming 716 pages of content and visiting the property an average of 39 times. Facebook.com also witnessed strong engagement, with visitors spending 3.5 hours on the social networking site and visiting more than 21 times throughout the month.
Top Internet Properties in Asia Pacific by Unique VisitorsMay 2010Total Audience, Asia Pacific, Age 15+ - Home & Work Locations*Source: Comscore MMX
Total Unique Visitors (000)
Average Minutes per Visitor
Average Pages per Visitor
Average Visits per Visitor
Total Internet : Total Audience
492,773
1,003.6
1,783
44.4
Google Sites
270,017
120.7
171
18.8
Microsoft Sites
218,474
122.4
55
10.2
Yahoo! Sites
204,882
151.4
204
19.6
Baidu.com Inc.
176,795
58.4
128
20.1
Tencent Inc.
174,149
394.9
716
39.4
SINA Corporation
108,454
42.8
56
9.8
Alibaba.com Corporation
107,947
73.3
139
11.9
Sohu.com Inc.
91,535
47.3
65
8.1
Facebook.com
85,825
217.5
318
21.5
NetEase.com Inc.
83,630
44.0
67
9.5
Wikimedia Foundation Sites
80,502
13.5
13
4.3
Youku
72,477
23.5
20
5.3
Xunlei Networking
69,141
51.1
44
7.2
Tudou Sites
63,016
17.2
18
5.7
CBS Interactive
62,243
9.1
19
2.7
KU6.com
57,625
19.8
34
5.1
Amazon Sites
55,306
13.3
23
3.5
Apple Inc.
51,908
5.6
7
1.7
Oak Pacific Interactive Sites
51,460
97.8
335
9.3
Qihoo.com Sites
42,705
7.0
8.4
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Destinations Vary Across Markets
An analysis of the most visited Internet properties in each of the 13 individual Asia-Pacific markets revealed differing brand preferences across countries. Google Sites led as the most-visited property in India, Indonesia, Malaysia, Singapore and Vietnam, while Yahoo! Sites attracted the most visitors in Hong Kong, Japan and Taiwan. Microsoft Sites led the market in Australia reaching 93 percent of online users. Local entities topped the list in China and South Korea, with Tencent Inc. and NHN Corporation reaching the largest percentage of Internet users. In the Philippines, Facebook.com reigned as the most-visited destination reaching 93 percent of online users, the highest penetration of any global market for the social networking site.
Top Internet Property by Percent Reach of Unique VisitorsMay 2010Total Audience, Age 15+ - Home & Work Locations*Source: Comscore MMX
Market
Top Property by Unique Visitors
% Reach
Asia Pacific
54.8
Australia
93.1
China
64.7
Hong Kong
88.7
India
94.3
Indonesia
90.0
Japan
88.8
Malaysia
90.4
New Zealand
90.3
Philippines
92.8
Singapore
91.0
South Korea
NHN Corporation
85.1
Taiwan
96.4
Vietnam
95.3
Comscore will present a complimentary live webinar, State of the Internet with a Focus on Asia Pacific, on Tuesday, July 13 from 11:00 a.m. – 12:00 p.m. SGT (+08:00 GMT). For more details and to register, please visit: https://www1.gotomeeting.com/register/863741001
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Contact:Sarah RadwanickDirector, Regional Product MarketingComscore, Inc. +44 (0) 20 7099 1784worldpress@comscore.com