Facebook.com Climbs to Third in Online Video Content Ranking with 46 Million Viewers
RESTON, VA, August 16, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released July 2010 data from the Comscore Video Metrix service showing that 178 million U.S. Internet users watched online video content during the month for an average of 14.7 hours per viewer.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 143.2 million unique viewers, followed by Yahoo! Sites with 55.1 million viewers. Facebook.com jumped one position to capture the #3 spot with 46.6 million viewers. Google Sites had the highest number of overall viewing sessions with 1.9 billion and average time spent per viewer at 283 minutes, or 4.7 hours. Hulu also had high viewer engagement with an average of 158 minutes (or 2.6 hours) per viewer.
Top U.S. Online Video Properties by Video Content ViewsRanked by Unique Video ViewersJuly 2010Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Property
Total Unique Viewers (000)
Viewing Sessions (000)
Minutes per Viewer
Total Internet : Total Audience
178,148
5,234,655
882.0
Google Sites
143,226
1,884,498
282.7
Yahoo! Sites
55,107
238,322
28.6
Facebook.com
46,571
166,186
18.3
Microsoft Sites
45,558
219,149
40.2
VEVO
43,911
202,091
68.5
Fox Interactive Media
38,136
164,760
27.2
Turner Network
33,442
107,793
25.3
Viacom Digital
30,715
70,617
44.8
Disney Online
28,475
64,104
6.0
Hulu
28,455
153,845
158.0
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed nearly 3.6 billion video ads in July, with Hulu generating the highest number of video ad impressions at 783 million. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 452 million ad views, followed by BrightRoll Video Network (248 million) and Microsoft Sites (232 million). Video ads reached 44.5 percent of the total U.S. population an average of 27 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 27.9 over the course of the month.
Top U.S. Online Video Properties by Video Ads* ViewedRanked by Video Ads ViewedJuly 2010Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Video Ads (000)
Frequency (Ads per Viewer)
% Reach Total U.S. Population
3,559,928
26.8
44.5
783,304
27.9
9.4
Tremor Media Video Network**
451,864
8.0
19.0
BrightRoll Video Network**
248,345
13.9
232,256
9.1
8.5
219,326
4.6
15.9
Crosspoint Media**
206,269
7.3
9.5
SpotXchange Video Ad Network**
170,895
4.3
13.4
CBS Interactive
134,798
6.1
7.4
BBE**
120,179
4.5
8.9
110,810
5.4
6.9
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.**Indicates video ad network/server
Other notable findings from July 2010 include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com