VEVO Rakes in 50 Million Viewers One Year After Its Launch
RESTON, VA, January 21, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service showing that 172 million U.S. Internet users watched online video content in December for an average of 14.6 hours per viewer. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 144.8 million unique viewers, followed by Yahoo! Sites with 53.1 million viewers. In one year since its launch, VEVO has steadily grown to reach 50.6 million viewers in December, with much of its viewing being driven by VEVO on YouTube. AOL, Inc. maintained the fourth position with 48.6 million viewers, followed by Viacom Digital with 45.9 million. Google Sites had the highest number of viewing sessions with 1.9 billion, and average time spent per viewer at 274 minutes, or 4.6 hours.
Top U.S. Online Video Properties by Video Content ViewsRanked by Unique Video ViewersDecember 2010Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Property
Total Unique Viewers (000)
Viewing Sessions (000)
Minutes per Viewer
Total Internet : Total Audience
172,109
5,156,086
873.1
Google Sites
144,757
1,924,214
274.3
Yahoo! Sites
53,050
191,367
30.0
VEVO
50,594
266,448
89.9
AOL, Inc.
48,550
252,561
31.2
Viacom Digital
45,880
148,321
51.6
Facebook.com
41,119
124,546
14.6
Microsoft Sites
36,589
132,747
50.4
Fox Interactive Media
28,902
90,959
19.3
Turner Digital
26,943
89,204
23.4
Hulu
26,493
131,127
217.1
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed 5.9 billion video ads in December, with Hulu generating the highest number of video ad impressions at more than 1.2 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 1.0 billion ad views, followed by ADAP.TV (682 million) and BrightRoll Video Network (588 million). Video ads reached 49 percent of the total U.S. population an average of 39.8 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 47.1 over the course of the month.
Top U.S. Online Video Properties by Video Ads* ViewedRanked by Video Ads ViewedDecember 2010Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Video Ads (000)
Frequency (Ads per Viewer)
% Reach Total U.S. Population
5,910,646
39.8
49.1
1,227,929
47.1
8.6
Tremor Media Video Network**
1,021,693
11.8
28.6
ADAP.TV**
681,543
11.9
19.0
BrightRoll Video Network**
587,946
8.7
22.3
423,000
10.2
13.7
CBS Interactive
271,461
8.9
10.1
231,884
6.7
11.5
Undertone**
226,822
9.2
8.1
223,842
4.8
15.3
TubeMogul Video Ad Platform**
174,062
4.1
14.2
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.**Indicates video ad network
Other notable findings from December 2010 include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com