VEVO Captures Second Place in Video Content Ranking
RESTON, VA, February 15, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service showing that 171 million U.S. Internet users watched online video content in January for an average of 14.5 hours per viewer. The total U.S. Internet audience engaged in nearly 4.9 billion viewing sessions during the course of the month.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 144.1 million unique viewers. VEVO captured the #2 ranking with 51.0 million viewers, followed by Yahoo! Sites with 48.7 million viewers. Viacom Digital took the fourth position with 48.1 million viewers, while AOL, Inc. drew 44.5 million viewers. Google Sites had the highest number of viewing sessions with 1.9 billion, and average time spent per viewer at 283 minutes, or 4.7 hours.
Top U.S. Online Video Properties by Video Content ViewsRanked by Unique Video ViewersJanuary 2011Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Property
Total Unique Viewers (000)
Viewing Sessions (000)
Minutes per Viewer
Total Internet : Total Audience
171,180
4,887,682
870.8
Google Sites
144,058
1,912,534
283.4
VEVO
51,025
121,013
91.9
Yahoo! Sites
48,721
193,020
38.0
Viacom Digital
48,141
119,634
61.1
AOL, Inc.
44,525
167,754
22.5
Facebook.com
42,058
122,623
15.4
Microsoft Sites
38,142
149,641
62.0
Turner Digital
28,205
88,721
26.6
Fox Interactive Media
25,400
57,604
18.2
Hulu
24,958
127,042
236.4
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed more than 4.3 billion video ads in January, with Hulu generating the highest number of video ad impressions at nearly 1.1 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 503.7 million ad views, followed by ADAP.TV (432 million) and Microsoft Sites (415 million). Time spent watching videos ads totaled 1.7 billion minutes during the month, with Hulu streaming the largest duration at 434 million minutes. Video ads reached 45 percent of the total U.S. population an average of 32 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 44.6 over the course of the month.
Top U.S. Online Video Properties by Video Ads* ViewedRanked by Video Ads ViewedJanuary 2011Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Video Ads (000)
Total Ad Minutes (MM)
Frequency (Ads per Viewer)
% Reach Total U.S. Population
4,344,426
1,729
32.0
45.0%
1,080,902
434
44.6
8.0%
Tremor Media Video Network**
503,683
300
8.7
19.1%
ADAP.TV**
431,908
259
16.5%
414,644
156
11.1
12.4%
BrightRoll Video Network**
348,381
208
4.9
23.5%
SpotXchange Video Ad Network**
318,832
205
12.2%
CBS Interactive
211,593
60
8.6
8.1%
193,685
104
8.1
Crosspoint Media**
185,127
7.1
8.7%
ABC Television
154,716
64
22.3
2.3%
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.**Indicates video ad network
Other notable findings from January 2011 include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com