Google Owns 3 Out of 5 Top Ranked Apps
LONDON, UK, 22 June, 2011 – The GSMA and Comscore, Inc. (NASDAQ: SCOR), in partnership with the UK mobile operators, today released the first monthly data showing how UK mobile consumers engage through mobile applications. The data from the GSMA Mobile Media Metrics (MMM) application key measurements report reveals that nearly 8.8 million UK mobile owners used an app that connected to the internet during April 2011, with Google Maps ranking as the most accessed app with 6.4 million unique users.
The application key measurement report includes hundreds of app titles and provides a ranking of the most popular connected applications in the UK. The application ranking is available as part of the GSMA MMM product portfolio, launched in February last year, which includes monthly reports on mobile internet behaviour and a detailed analysis of access methods.
“We are excited to release the first public census-level data from the GSMA and Comscore on mobile application usage,” said Henry Stevens, Media Director, GSMA. “Apps have become an important entry point for accessing content on mobile devices and their usage will only increase with the rapid proliferation of smartphones. We look forward to delivering to the UK market these critical insights to help understand the mobile ecosystem.”
Jeremy Copp, VP Mobile for Comscore Europe added, “To help better measure publishers’ mobile assets, we offer mobile-optimised tagging to publishers free of charge. This service gives clients the ability to tag mobile-optimised websites and applications to enable accurate measurement of audiences, including unique visitor counts and engagement metrics, across a variety of devices and platforms. By tagging mobile applications, we can expand the ranking of applications currently under measurement and media owners as well as publishers can be sure that their properties are correctly represented in the metrics and audience measurement rankings.”
Leading UK Connected Mobile Applications In April 2011, 40 per cent of the 21.8 million UK mobile internet users accessed a connected application*. Google Maps ranked as the top mobile app with 6.4 million users, reaching 73.3 per cent of all UK app users. Yahoo’s Weather app ranked second with 3.6 million followed by Facebook’s app with 3.5 million unique visitors. Another two apps published by Google - Google Mobile and YouTube - rounded out the top five, highlighting Google’s strong position among UK mobile consumers.
Connected Mobile Applications Ranked by Unique Visitors April 2011 Source: GSMA MMM Application Key Measures
Mobile App
Total Unique Visitors
Total Connected Apps Users
8,753,197
Google Maps
6,419,503
Yahoo! Weather
3,567,047
Facebook
3,456,442
Google Mobile
2,554,329
YouTube
2,438,348
eBay
1,195,496
Sky Sports Live Football Score Centre
1,004,085
Yahoo! Stocks
959,289
WhatsApp Messenger
798,656
Sky News
732,374
Skype
609,091
Shazam
562,410
BBC News
495,394
Sky Sports
482,130
Talking Tom Cat
452,396
Sky+
303,275
Rightmove App
289,221
Google Earth
269,502
IMDb Movies & TV
251,624
TuneIn Radio
227,343
Apple iOS Users Comprise 65 Percent of UK Connected Application Users An analysis of the leading operating systems among connected application users revealed that 65 percent connected via a device running on Apple iOS. In April 2011 Google’s Android OS had the second highest share among operating systems for application usage at 31 percent. Symbian ranked third and accounted for just one per cent of connected app users.
Share (%) of Connected Application Users by Smartphone Operating SystemApril 2011Source: GSMA MMM Application Key Measures
% Share
100%
Apple iOS
5,702,166
65%
Google Android OS
2,699,982
31%
Symbian OS
118,957
1%
Other OS
356,871
3%
*A “connected” mobile app is an application that connects to a mobile operator’s network.
About the GSMAThe GSMA represents the interests of mobile operators worldwide. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Congress.
For more information, please visit Mobile World Live, the online portal for the mobile communications industry, at www.mobileworldlive.com or the GSMA corporate website at http://www.gsmworld.com.
For further information, please contact:Abigail Faylor: +44 (0)2070 670 851afaylor@webershandwick.com or press@gsm.org
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Ayaan MohamudComscore, Inc. + 44 (0) 203-111-1758worldpress@comscore.com