BSL Pulse Enables In-Flight Campaign Optimization to Improve Targeting, Maximize Yield and Reduce Wasted Ad Spend
RESTON, VA, November 26, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of Brand Survey Lift™ Pulse (BSL Pulse), an actionable, integrated and accurate campaign branding effectiveness product for measuring the breakthrough and impact of campaigns in real-time. BSL Pulse enables agencies, publishers and brands to optimize campaigns in-flight, thereby helping to improve targeting, maximize yield and reduce wasted ad spend. BSL Pulse is currently available in 23 markets worldwide, with additional market rollouts occurring in the coming months.
“There is a growing need for real-time campaign effectiveness results that are truly actionable, meaning they provide not just quick insights but also meaningful metrics that enable course-correction in real-time,” said Anne Hunter, Senior Vice President, Advertising Effectiveness at Comscore. “BSL Pulse goes beyond answering basic effectiveness questions about the ability of a campaign to generate lifts in breakthrough, intent-to-purchase or likelihood-to-recommend, by also revealing the drivers of that impact, whether it’s the strength of the creative, publisher or placement, as well as the audience segments posting the strongest lifts. Answers to these more telling questions are what can truly inform in-flight optimization, which helps deliver stronger ROI.”
BSL Pulse, a part of Comscore’s AdEffx™ suite, offers several key advantages over existing short-form branding effectiveness solutions:
“BSL Pulse offered a quick solution that exceeded our expectations. Between the ease of execution and speed of feedback, BSL Pulse addresses a lot of limitations in other products in the market,” said Matt Devlin, Digital Director, PHD Canada.” While the campaign was still running, we were already getting a reading on its performance. These insights allowed us to quickly optimize the media buy to drive stronger results – based on brand awareness and purchase intent.”
For more information about Brand Survey Lift Pulse, please email learnmore@comscore.com.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Cautionary Note Regarding Forward-Looking StatementsThis release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from Brand Survey Lift Pulse, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the product, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
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Contact:Stephanie AdamoComscore, Inc. +1 312 777 8801press@comscore.com