RESTON, VA, May 11, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 66.5 percent of search queries conducted.
U.S. Explicit Core SearchGoogle Sites led the U.S. explicit core search market in April with 66.5 percent market share (up 0.1 percentage points), followed by Microsoft Sites with 15.4 percent (up 0.1 percentage points) and Yahoo! Sites with 13.5 percent. Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.
Comscore Explicit Core Search Share Report*April 2012 vs. March 2012 Total U.S. – Home & Work LocationsSource: Comscore qSearch
Core Search Entity
Explicit Core Search Share (%)
Mar-12
Apr-12
Point Change
Total Explicit Core Search
100.0%
N/A
Google Sites
66.4%
66.5%
0.1
Microsoft Sites
15.3%
15.4%
Yahoo! Sites
13.7%
13.5%
-0.2
Ask Network
3.0%
0.0
AOL, Inc.
1.6%
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
17.1 billion explicit core searches were conducted in April, with Google Sites ranking first with 11.4 billion. Microsoft Sites ranked second with 2.6 billion searches, followed by Yahoo! Sites with 2.3 billion, Ask Network with 511 million and AOL, Inc. with 271 million.
Comscore Explicit Core Search Query ReportApril 2012 vs. March 2012 Total U.S. – Home & Work LocationsSource: Comscore qSearch
Explicit Core Search Queries (MM)
Percent Change
18,358
17,106
-7%
12,187
11,374
2,808
2,638
-6%
2,523
2,311
-8%
555
511
285
271
-5%
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In April, 68.7 percent of searches carried organic search results from Google (up 0.1 percentage points versus March), while 25.9 percent of searches were powered by Bing.
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Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com