Argentina Posts Strongest Reach of Online Video Viewers in Latin America at 95 Percent in August
Santiago, Chile, October 3, 2013 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis on online video activities in Latin America based on insights from its Comscore Video Metrix service. The study found that internet users in Argentina are the most attracted to video content in the region, with more than 95 percent of the total internet population viewing online video in August 2013. The study also found that Brazil and Chile saw the highest online video engagement in the region, accounting for 166 and 128 videos per viewer in August, respectively.
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Contact:Ana Laura ZainSr. Manager, Corporate Marketing, EMEAComscore, Inc.+44 20 3111 1730worldpress@comscore.com