RESTON, VA, March 18, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 67.5 percent of search queries conducted.
U.S. Explicit Core SearchGoogle Sites led the U.S. explicit core search market in February with 67.5 percent market share, followed by Microsoft Sites with 18.4 percent (up 0.1 percentage points) and Yahoo Sites with 10.3 percent. Ask Network accounted for 2.4 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.
Comscore Explicit Core Search Share Report*February 2014 vs. January 2014 Total U.S. – Home & Work LocationsSource: Comscore qSearch
Core Search Entity
Explicit Core Search Share (%)
Jan-14
Feb-14
Point Change
Total Explicit Core Search
100.0%
N/A
Google Sites
67.6%
67.5%
-0.1
Microsoft Sites
18.3%
18.4%
0.1
Yahoo Sites
10.4%
10.3%
Ask Network
2.4%
0.0
AOL, Inc.
1.3%
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
17.7 billion explicit core searches were conducted in February, with Google Sites ranking first with 11.9 billion. Microsoft Sites ranked second with 3.3 billion searches, followed by Yahoo Sites with 1.8 billion, Ask Network with 431 million and AOL, Inc. with 235 million.
Comscore Explicit Core Search Query Report February 2014 vs. January 2014 Total U.S. – Home & Work Locations Source: Comscore qSearch
Explicit Core Search Queries (MM)
Percent Change
19,561
17,687
-10%
13,220
11,941
3,587
3,257
-9%
2,025
1,822
477
431
253
235
-7%
“Powered By” ReportingIn February, 69.0 percent of searches carried organic search results from Google, while 27.0 percent of searches were powered by Bing.
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com