19 of Top 20 TV Station Groups Now Using Comscore Local TV as Selling Currency
RESTON, VA, June 29, 2016 – Comscore (NASDAQ: SCOR) today announced it has entered a multi-market agreement with Hearst Television, Inc. for three of its stations – WISN-TV (ABC) Milwaukee, Wis., as well as KHBS/KHOG-TV (ABC) and KHBS/KHOG-D2 (CW) Fort Smith-Fayetteville, Ark.
WISN and both channels of KHBS/KHOG will use Comscore’s television viewing information and StationView Essentials software platform to provide clients comprehensive ratings information every day of the year. Additionally, Hearst will utilize Comscore’s automotive and political Advanced Demographics to better position their stations in these two critical verticals.
With this new agreement, 19 of the top 20 local television groups now subscribe to Comscore’s local television ratings service.
"We are excited to welcome Hearst Television as a subscriber to Comscore’s Local TV Service and look forward to working closely with their stations in Milwaukee and Ft. Smith-Fayetteville in providing audience insights that will benefit both them and their clients,” said Comscore’s Executive Vice President, Local Television Steve Walsh.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit comscore.com.
Cautionary Note Regarding Forward-Looking StatementsThis release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits of impact of the partnership between Comscore and Hearst Television Inc., financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the reliability of Comscore’s data and the acceptance of Comscore’s methodologies by the industry, including by existing and prospective users. For a detailed discussion of these and other risk factors, please refer to Comscore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov). Stockholders of Comscore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
MediaMarie ScoutasComscore, Inc. press@comscore.com