As brands and advertisers feel the weight of fragmentation, precision in measurement is everything. Our research and analytics experts unpack the concepts around Comscore’s precision-driven big data methodology and take on questions around representativeness in measurement, the importance of scale and triangulation, AI use cases and more. Hear below how Comscore is simplifying the complexity of measurement.
Comscore TV Personification
Optimizing Outcomes Through Reaching Audiences Cross-Screen
Comscore and Snowflake: A Vehicle for Privacy Compliant and Frictionless Data Delivery...
Unlocking Potential at the Upfronts
New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaign Confidence
Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement...
Next-Gen Measurement: AI, Automation and Big Data