Infografica - 14 giugno 2012

BSkyB Ads Reach 73% of UK Internet Users

In the UK, 75.3 billion display ad impressions were delivered during April 2012. Microsoft was the top advertiser by display ad impressions delivered (910 million), with BSkyB being the second largest advertiser in the UK with 776 million ad impressions. Interestingly, a look at the top advertisers by reach showed BSkyB to rank first, reaching 73% of the online ad audience in April 2012. Microsoft delivered a high volume of impressions to a smaller audience which resulted in a higher average frequency.

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