Tablet owners exhibited considerable use of their devices throughout the entire purchasing process. In the past month, more than half of tablet owners looked up product or price information for a specific store (56%) and read customer ratings and reviews while on a tablet (54%). Notably, half of the tablet audience compared product and price information while on their device, with the same percentage searching for a nearby store.
These findings are part of recent Comscore report, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits.To download a complimentary copy of the report, please visit: Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits.