Total views in the Sports category increased a significant 10% from February 2016 to April 2016. Users also spent 9% more time browsing UEFA’s website and visited 5% more frequently than in the previous month. Social media also delivered a boost, with over 111 million likes on UEFA’s Facebook posts and 45 million actions on their Instagram account.
Key Findings:
MMX Multi-Platform can help you understand your target audience size and engagement across devices. All of these metrics can be compared across digital media platforms and used to understand incremental or complementary activity coming from each platform. Shareablee can help you understand your social media audience comparing total and engaged audiences and tactics.
To understand what else you can – and should – learn from our MMX Multi-Platform data: Request a demo or contact us.