Newspapers/Magazines Most Likely Source of QR Code Scanning in the U.S.

Comscore recently released a first look at QR code usage from its Comscore MobiLens service. The report found that more than 14 million Americans scanned a QR code on their mobile phone in June 2011, representing 6.2 percent of the entire mobile population in the U.S. The most popular source of a scanned QR code was a printed magazine or newspaper, with nearly half scanning QR codes from this source. Product packaging was the source of QR code scanning for 35.3 percent of the audience, while 27.4 percent scanned a code from a website on a PC and 23.5 percent scanned codes from a poster/flyer/kiosk.