RESTON, VA, October 14, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 67.3 percent of search queries conducted.
U.S. Explicit Core SearchGoogle Sites led the U.S. explicit core search market in September with 67.3 percent market share, followed by Microsoft Sites with 19.4 percent and Yahoo Sites with 10 percent. Ask Network accounted for 2 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.
Comscore Explicit Core Search Share Report* September 2014 vs. August 2014 Total U.S. – Home & Work Locations Source: Comscore qSearch
Core Search Entity
Explicit Core Search Share (%)
Aug-14
Sep-14
Point Change
Total Explicit Core Search
100.0%
N/A
Google Sites
67.3%
0.0
Microsoft Sites
19.4%
Yahoo Sites
10.0%
Ask Network
2.0%
AOL, Inc.
1.3%
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
17.9 billion explicit core searches were conducted in September, with Google Sites ranking first with 12 billion. Microsoft Sites ranked second with 3.5 billion searches, followed by Yahoo Sites with 1.8 billion, Ask Network with 359 million and AOL, Inc. with 230 million.
Comscore Explicit Core Search Query Report September 2014 vs. August 2014 Total U.S. – Home & Work Locations Source: Comscore qSearch
Explicit Core Search Queries (MM)
Percent Change
17,957
17,914
0%
12,081
12,048
3,484
1,801
1,793
360
359
231
230
“Powered By” ReportingIn September, 68.6 percent of searches carried organic search results from Google, while 27.5 percent of searches were powered by Bing.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.