Vivanuncios Bienes Raices Receives the Most Online Visitors in the Real Estate Category in Mexico
Mexico City, Mexico, July 11th, 2014 – Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today released data from Comscore MMX® service showing that 1.6 million Mexicans accessed Real Estate sites in April 2014 that represents a 5.4% of reach.
Top 15 Real Estate Properties by Unique VisitorsIn April 2014 data revealed that Vivanuncios Bienes Raices maintained the top position in the ranking, compared to March 2014, with more than 774 thousand unique visitors. Inmuebles24.com held on the second position with 369 thousand unique visitors and a 7% growth versus the previous month. Metroscubicos.com and Zonaprop.com.mx received 286 and 240 thousand users respectively to attain the third and fourth place. The properties that register the most important increases are Ara.com.mx with a 67% change compared to the previous month and Guiadeinmuebles.com with 65%. In terms of the time spent in each site, the average minutes spent in Vivanuncios Bienes Raices per visitor is 19.4 followed by Century21mexico.com with 12.3 minutes per visitor and Metroscubicos.com with 11.7.
Top 15 Real Estate Properties Ranked by Unique Visitors (000)March, April 2014Total Mexico, Home and Work Locations, Age 6+, PC/Laptop OnlySource: Comscore MMX
Property
Mar-2014
Apr-2014
% Change
Average Minutes per Visitor
Real Estate
1,664
1,629
-2
18.1
Vivanuncios Bienes Raices
755
774
3
19.4
Inmuebles24.com
344
369
7
4.2
Metroscubicos.com
300
286
-5
11.7
Zonaprop.com.mx
324
240
-26
4.7
Mercado Libre Real Estate Mexico
228
221
-3
6.8
Guiadinmuebles.com
73
120
65
4.3
Lamudi.com.mx
58
91
57
5.0
Nuroa.com.mx
50
77
55
1.4
Casasyterrenos.com
59
61
7.3
Doomos.com.mx
39
54
41
2.9
Bienesonline.com
44
47
5
3.7
Rentasyventas.com
46
0
2.8
Ara.com.mx
21
35
67
Inmomexico.com
24
16
9.1
Century21mexico.com
14
12.3
25-34 Years Old are the Most Likely to Visit Real Estate Sites in MexicoAn analysis of the Real Estate category demographics showed that 25-34 years old males were the most likely to access Real Estate sites. While 25-34 year old males represent 10.6 percent of the online population, they accounted for 14.4 percent of Real Estate visitors. 25-34 years old females represent 10.4 percent of the online population but a slightly higher 12.2 percent of Real Estate visitors.
Deomgraphic Profile, Real Estate % Composition Unique VisitorsApril 2014Total Audience: Home and Work Locations, Age 6+, PC/Laptop OnlySource: Comscore MMX
% Composition Unique Visitors
Total Internet
Base Audience: Persons: 6+
100.0
Males – Age
All Males
50.7
53.7
Males: 6-14
7.7
2.4
Males: 15-24
15.7
12.7
Males: 25-34
10.6
14.4
Males: 35-44
8.6
11.5
Males: 45-45
5.4
8.7
Males: 55+
2.7
4.0
Females – Age
All Females
49.3
46.3
7.5
1.3
15.3
11.8
10.4
12.2
8.3
10.0
5.3
7.4
2.5
3.5
Learn more about MMXTo learn more about MMX, please contact sepamas@comscore.com
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.