During the month of December of 2022, the top properties at food and grocery category generated more than 2 million actions across Facebook, Twitter, and Instagram with an audience size over 70 million people.
KFC, a global fast-food brand, has the highest audience size: 59 million among all the brands listed. However, it is ranked 5th on the list in terms of engagement, which may indicate that the brand has a large reach but may not be as successful in engaging its audience as the top brands.
Amul has the highest number of actions, which suggests that the brand is actively engaging with its audience on social media and has a strong following and they hold the third-ranked brand with 2,393,538 follower's cross platform.
Top 12 Social Properties in Food and Grocery Category in India, December 2022
Actions (cross platform)
Audience (cross platform)
1
Amul (IN)
820,116
2,393,538
2
Paper Boat (IN)
174,071
563,767
3
Swiggy (IN)
150,660
1,517,777
4
Vadilal (IN)
85,155
979,909
5
KFC (IN)
72,039
59,044,128
6
Vidya's kitchen yummy cakes (IN)
61,569
600,865
7
Bingo (IN)
52,163
4,146,092
8
Parle-G (IN)
47,076
768,214
9
Sleepy Owl (IN)
46,541
84,875
10
Mccain (IN)
29,499
173,067
11
Licious (IN)
27,267
169,326
12
London Dairy (IN)
26,963
45,674
Source: Shareablee Powered by Comscore, food and Grocery Category, December 2022, Instagram, Facebook and Twitter, India
For Amul, most of its engagement comes from Facebook. As you can see below the new year post reached 54 thousand likes and had 940 comments as well as 532 shares.
In another hand Paper boat has most of the engagement coming from Instagram. One of the posts in December reached more than 15 thousand actions.
View this post on Instagram A post shared by Paper Boat (@paperboatdrinks)
A post shared by Paper Boat (@paperboatdrinks)
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