London, UK, 6 August, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly report on the state of the digital landscape in the UK, based on data from the Comscore MMX, MMX Multi-Platform, Mobile Metrix and Video Metrix services. More than 47.9 million UK unique visitors accessed the Internet in June 2015 across desktop and mobile (smartphone and tablet) platforms. 45.4 million visitors accessed the Internet via desktop while 36.8 million users browsed the web via mobile devices. Download the full June 2015 UK Digital Market Overview here, which contains insights into multi-platform, mobile, smartphones, tablets, demographics and categories.
Google Sites ranked as the top property with over 46 million combined desktop and mobile Internet users. The majority of Google Sites’ audience visited from both desktop and mobile platforms (66 percent), while 28% visited exclusively from desktop and 7% were mobile-only users. Facebook was the second most popular online property with a multi-platform audience of 41 million, 25 percent of which were mobile-only.
Comscore Top 20 Digital Media Properties by Total Multi-Platform Unique VisitorsJune 2015UK, Desktop Age 6+, Mobile Age 18+Source: Comscore MMX Multi-Platform
Unique Visitors (000)
Share (%) of Total Digital Population
Total Digital Population
Desktop Only
Multi-Platform (Desktop + Mobile)
Mobile Only
Total Internet Audience
47,933
23%
71%
5%
Google Sites
46,368
28%
66%
6%
Facebook
40,816
22%
53%
25%
BBC Sites
40,584
30%
40%
Amazon Sites
38,111
29%
Microsoft Sites
37,615
46%
39%
14%
eBay
32,391
37%
33%
Yahoo Sites
31,114
32%
31%
Apple Inc.
27,700
57%
Mail Online / Daily Mail
27,393
21%
54%
Sky Sites
26,658
16%
63%
Wikimedia Foundation Sites
25,666
38%
24%
Twitter
24,565
26%
20%
Trinity Mirror Group
24,355
12%
64%
Mode Media
23,262
36%
48%
The Guardian
21,919
56%
TripAdvisor Inc.
21,574
19%
49%
Linkedin
21,075
17%
60%
AOL, Inc.
19,785
44%
Telegraph Media Group
18,931
15%
55%
WWW.GOV.UK
17,205
51%
For a more insights into current digital trends, download this month’s UK Digital Market Overview here.
To receive the monthly UK Digital Market Overview, please sign up here.
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
About UKOMUK Online Measurement Company (UKOM) is an industry governed multi-platform audience measurement in partnership with Comscore. UKOM’s objective is to set and oversee the delivery of a credible industry standard for digital audience measurement. That means quantifying audiences in terms of people, not browsers or machines.