RESTON, VA, March 20, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for February 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 240.8 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 199.4 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.1 percent.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)February 2015Total U.S. – Home and Work LocationsSource: Comscore MMX Multi-Platform
Rank
Property
Unique Visitors/Viewers(000)
Total Internet : Total Audience
254,692
1
Google Sites
240,798
26
Yelp
79,120
2
Yahoo Sites
216,827
27
Wal-Mart
76,422
3
Facebook
206,544
28
ESPN
74,682
4
AOL, Inc.
187,783
29
WebMD Health
69,989
5
Amazon Sites
174,914
30
WordPress.com*
67,994
6
Microsoft Sites
170,697
31
Answers.com Sites
63,104
7
Mode Media (formerly Glam Media)
142,969
32
Vimeo
61,403
8
Apple Inc.
135,605
33
Netflix.com
61,110
9
CBS Interactive
133,047
34
Scripps Networks Interactive Inc.
60,842
10
Comcast NBCUniversal
132,173
35
Adobe Sites
60,199
11
eBay
119,652
36
New York Times Digital
59,690
12
Wikimedia Foundation Sites
112,655
37
Meredith Digital
58,425
13
Turner Digital
109,722
38
Ask Network
58,309
14
Gannett Sites
109,132
39
craigslist, inc.
58,142
15
Linkedin
106,123
40
Viacom Digital
56,014
16
Weather Company, The
101,586
41
Fox News Digital Network
55,659
17
Time Inc. Network (U.S)
96,887
42
Gawker Media
54,855
18
Twitter.com
94,996
43
Demand Media
53,191
19
Pandora.com
84,326
44
Vox Media
52,635
20
BuzzFeed.com
81,719
45
TripAdvisor Inc.
51,892
21
SheKnows Media
81,468
46
AccuWeather Sites
51,569
22
Conde Nast Digital
80,893
47
Cox Enterprises Inc.
51,479
23
About
80,531
48
Mail Online
50,624
24
Hearst Corporation
79,882
49
WorldNow Sites
49,968
25
Pinterest.com
79,343
50
VEVO
49,914
Comscore Top 50 Properties (Desktop Only)February 2015Total U.S. – Home and Work LocationsSource: Comscore MMX
Unique Visitors(000)
229,649
199,432
34,512
161,287
33,319
147,160
33,303
133,261
Intuit
32,127
106,258
31,791
104,956
31,671
82,176
Dropbox Sites
31,536
68,379
30,510
67,417
Purch
28,591
65,077
28,050
62,779
27,968
57,094
27,673
52,024
27,297
49,982
26,347
49,071
25,908
48,105
Ziff Davis Tech
24,612
44,666
IDG Network
24,537
43,254
24,196
43,101
Verizon Communications Corporation
24,159
40,653
23,529
38,432
22,974
38,122
37,675
YP Sites
22,508
35,362
BBC Sites
21,561
34,898
WashingtonPost.com
21,303
Comscore Ad Focus Rankings (Desktop Only)February 2015Total U.S. – Home and Work LocationsSource: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
AddThis
220,628
96.1
Google Ad Network**
216,089
94.1
Google
192,621
83.9
Yahoo Audience Network**
202,143
88.0
Taboola
192,541
83.8
Conversant (formerly ValueClick Networks)**
191,441
83.4
70.2
Criteo**
180,493
78.6
Outbrain
159,449
69.4
RadiumOne**
176,490
76.9
ShareThis
135,747
59.1
Advertising.com**
171,540
74.7
MSN
130,261
56.7
Burst Media**
156,034
67.9
Facebook.com
130,029
56.6
Collective Display**
155,970
46.3
Exponential - Tribal Fusion**
155,931
YouTube.com
103,750
45.2
Gamut - Network**
147,943
64.4
Amazon.com*
86,017
37.5
Rocket Fuel**
133,699
58.2
35.8
Amobee**
128,667
56.0
Windows Live
60,168
26.2
SourceKnowledge Video Network**
113,167
49.3
5min Media Platform
59,723
26.0
Adroit Digital**
110,240
48.0
21.8
Microsoft Media Network US**
101,209
44.1
21.4
TC Media Reach & Response Network**
100,320
43.7
20.9
Specific Media**
77,670
33.8
18.8
Undertone Networks**
76,041
33.1
Weather Channel, The
38,780
16.9
AdBlade Network**
74,852
32.6
NBC News Digital
38,457
16.7
Media.net Contextual Ads**
74,754
Blogger
38,421
CNN
35,795
15.6
Top DSP/SSP/Ad Exchange Entities
15.4
Rubicon Project**
200,093
87.1
Walmart.com
35,020
15.2
Fulcrum5**
184,914
80.5
OpenX**
146,073
63.6
CBS News
34,396
15.0
engage:BDR**
49,232
14.5
IMDb
32,490
14.1
13.8
Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in February. For instance, Yahoo Sites was seen by 70.2 percent of the 230 million desktop internet users in February. * Entity has assigned some portion of traffic to other syndicated entities.** Indicates that the entity is an advertising network.
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About Comscore MMX Multi-PlatformComscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.