22 ottobre 2014

Comscore Ranks the Top 50 U.S. Digital Media Properties for September 2014

RESTON, VA, October 22, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for September 2014 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 233.2 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 186.9 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 93.4 percent.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
September 2014
Total U.S. – Home and Work Locations
Source: Comscore MMX Multi-Platform

Rank

Property

Unique Visitors/Viewers

(000)

Rank

Property

Unique Visitors/Viewers

(000)

Total Internet : Total Audience

249,426

1

Google Sites

233,201

26

Yelp

72,714

2

Yahoo Sites

219,139

27

Conde Nast Digital

69,816

3

Facebook

202,652

28

Ask Network

67,062

4

AOL, Inc.

183,916

29

Pinterest.com

66,497

5

Microsoft Sites

173,747

30

WebMD Health

66,394

6

Amazon Sites

168,497

31

Fox Sports Digital - Sporting News Media

63,785

7

CBS Interactive

142,281

32

Demand Media

62,679

8

Apple Inc.

137,173

33

Viacom Digital

61,352

9

Comcast NBCUniversal

132,555

34

craigslist, inc.

58,534

10

Mode Media (formerly Glam Media)

130,702

35

YP Sites

58,516

11

Turner Digital

123,945

36

Fox News Digital Network

58,171

12

eBay

110,506

37

NFL Internet Group

57,838

13

Gannett Sites

109,467

38

Vidible.tv

57,185

14

Wikimedia Foundation Sites

105,953

39

Vimeo

55,479

15

ESPN

93,956

40

Vox Media

55,261

16

Time Inc. Network (partial)

90,171

41

Disney Online

54,804

17

Linkedin

88,242

42

IHeartRadio Network

54,114

18

About

85,272

43

Adobe Sites

54,108

19

Pandora.com

84,879

44

Gawker Media

53,909

20

Twitter.com†

84,775

45

New York Times Digital

53,293

21

Weather Company, The

81,315

46

Netflix.com

51,911

22

Hearst Corporation

79,837

47

Meredith Digital

51,886

23

Answers.com Sites

79,493

48

WorldNow Sites

51,381

24

BuzzFeed.com

75,099

49

Target Corporation

50,757

25

Wal-Mart

73,215

50

WordPress.com*

50,739

† Beginning with September 2014 data, iPhone and iPad browser only measures for Twitter.com no longer include traffic to syndicated content served off-site. Due to a content implementation change by Twitter, Comscore is now able to identify and exclude iOS traffic to syndicated Twitter feeds from MMX Multi-Platform reporting.

Comscore Top 50 Properties (Desktop Only)
September 2014
Total U.S. – Home and Work Locations
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

226,184

1

Google Sites

186,923

26

Twitter.com

36,344

2

Yahoo Sites

165,482

27

Yelp

34,738

3

Microsoft Sites

153,057

28

Conde Nast Digital

33,017

4

Facebook

134,489

29

WebMD Health

32,297

5

AOL, Inc.

107,106

30

Adobe Sites

31,837

6

Amazon Sites

99,029

31

YP Sites

31,807

7

Mode Media (formerly Glam Media)

78,550

32

Dropbox Sites

30,072

8

CBS Interactive

72,673

33

Pinterest.com

29,992

9

Turner Digital

66,023

34

Fox Sports Digital - Sporting News Media

29,504

10

eBay

65,123

35

New York Times Digital

28,640

11

Wikimedia Foundation Sites

64,168

36

Fox News Digital Network

28,329

12

Comcast NBCUniversal

62,952

37

Viacom Digital

27,289

13

Apple Inc.

62,628

38

Vox Media

27,036

14

About

55,241

39

Verizon Communications Corporation

26,624

15

Gannett Sites

54,053

40

Target Corporation

25,865

16

Ask Network

52,000

41

IDG Network

25,628

17

Answers.com Sites

48,964

42

Purch

25,359

18

Linkedin

47,905

43

Meredith Digital

24,884

19

Time Inc. Network (partial)

43,138

44

Ziff Davis Tech

24,385

20

craigslist, inc.

41,208

45

Gawker Media

24,303

21

Weather Company, The

41,144

46

Netflix.com

24,193

22

ESPN

38,924

47

NFL Internet Group

23,467

23

Hearst Corporation

37,506

48

AT&T, Inc.

23,420

24

Wal-Mart

37,386

49

BuzzFeed.com

23,137

25

Demand Media

36,829

50

T365 - Tribune

23,109

Comscore Ad Focus Rankings (Desktop Only)
September 2014
Total U.S. – Home and Work Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

226,184

100.0

1

AddThis

211,271

93.4

1

Google Ad Network**

215,443

95.3

2

Google

179,289

79.3

2

Conversant (formerly ValueClick Networks)**

191,621

84.7

3

ShareThis

171,068

75.6

3

Yahoo Audience Network**

191,526

84.7

4

Outbrain

166,927

73.8

4

Casale Media - MediaNet**

182,664

80.8

5

Yahoo Sites

165,482

73.2

5

Criteo**

180,347

79.7

6

Facebook.com

132,186

58.4

6

RadiumOne**

174,430

77.1

7

YouTube.com

113,511

50.2

7

Burst Media**

166,153

73.5

8

AOL, Inc.

107,106

47.4

8

Advertising.com**

164,765

72.8

9

Bing

88,112

39.0

9

Collective Display**

162,668

71.9

10

Amazon.com*

81,675

36.1

10

Cox Digital Solutions - Network**

156,091

69.0

11

Mode Media (formerly Glam Media)

78,550

34.7

11

Exponential - Tribal Fusion**

145,262

64.2

12

MSN

68,008

30.1

12

Amobee**

142,092

62.8

13

Windows Live

66,617

29.5

13

Rocket Fuel**

125,664

55.6

14

About

55,241

24.4

14

SourceKnowledge Video Network**

118,568

52.4

15

5min Media Platform

54,574

24.1

15

Microsoft Media Network US**

112,363

49.7

16

Gannett Sites

54,053

23.9

16

Undertone Networks**

90,879

40.2

17

Ask Network

52,000

23.0

17

Vibrant Media**

87,470

38.7

18

Answers.com Sites

48,964

21.6

18

AdBlade Network**

80,423

35.6

19

Linkedin

47,905

21.2

19

Specific Media**

79,780

35.3

20

CNN

44,641

19.7

20

VigLink**

73,890

32.7

21

NBC News Digital

41,366

18.3

22

Blogger

39,553

17.5

Top DSP/SSP/Ad Exchange Entities

23

CBS News

39,138

17.3

1

Rubicon Project**

186,981

82.7

24

ESPN

38,924

17.2

2

Fulcrum5**

182,368

80.6

25

Demand Media

36,829

16.3

3

OpenX**

144,952

64.1

26

Weather Channel, The

36,565

16.2

4

engage:BDR**

34,286

15.2

27

Twitter.com

36,344

16.1

28

Walmart.com

34,854

15.4

29

Yelp

34,738

15.4

30

Apple.com

34,585

15.3

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in September. For instance, Yahoo Sites was seen by 73.2 percent of the 226 million internet users in September.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

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